Augmented Reality
Matching form with function and executing with flair.
What you see isn’t always what you get. Augmented reality provides a digital canvas for product enhancement or interactive gaming. The best examples of it inspire and delight consumers though insight and innovation.
Untitled Project specializes in augmented reality (AR) solutions that enhance brand engagement. We develop interactive AR apps and on-site installations, including the SP Group Tengah Experience Centre’s companion app, which integrates AR for seamless user interaction.
Our AR technology drives real-time consumer engagement, blending digital and physical environments to create immersive brand experiences. From mobile AR apps to interactive retail displays, our solutions are designed to captivate and convert.
At the Asian Civilisations Museum’s "Faith, Beauty, Love & Hope" exhibit, Untitled Project used augmented reality (AR) to create emotional connections with visitors. Through the Artivive app, we brought the exhibit’s artwork to life, allowing audiences to interact with digital elements that enhance the storytelling experience.
AR helps visitors engage more deeply, transforming static art into immersive, emotionally resonant experiences. By making the content personal and interactive, AR connects with audiences on a sensory level, making the exhibit more memorable and impactful.
Untitled Project collaborated with the National Arts Council (NAC) and BBC to create interactive augmented reality (AR) filters for the #SGMemories exhibit. These Instagram AR filters allowed users to engage with the artwork in a dynamic, personalized way, resulting in over 10 million impressions within the first week.
By integrating AR, we transformed static visuals into interactive experiences, fostering emotional connections and increasing audience engagement. Our AR solutions help brands and institutions captivate users, making content more shareable and memorable.
