Due to restrictions on public gatherings, the BBC required an innovative solution to replace the traditional opening games ceremony.
The goal was to create an immersive experience that could engage a global audience, despite the lack of a physical crowd.
1. Deliver an impactful opening ceremony:
Maintain the grandeur and excitement of a live event.
2. Engage a global audience:
Ensure the ceremony resonated with viewers worldwide.
3. Reinforce the BBC brand:
Use the event as a powerful piece of out-of-home advertising.
4. Overcome restrictions:
Leverage technology to create a compelling experience without a physical audience.
We developed a large-scale projection mapping installation to transform the event venue into a dynamic, interactive experience.
High-lumen projectors were used to create vibrant, high-contrast visuals that told the BBC’s story.
Custom animations aligned with the BBC’s brand identity, and interactive elements simulated the communal atmosphere of a live event, providing viewers with an immersive experience that captured the essence of the traditional ceremony.
High Engagement:
Successfully replaced the traditional public event, maintaining strong viewer engagement across broadcast and digital platforms.
Brand Impact:
Reinforced the BBC’s global brand presence through innovative out-of-home advertising.
Technology Integration:
Demonstrated the effectiveness of using advanced projection mapping and animation to overcome event restrictions.
Global Reach:
The ceremony resonated with a worldwide audience, delivering the excitement of the opening games directly to viewers.
