Create an interactive experience that can engage the guests throughout the day while showcasing the promise of Business Messaging.
Our concept was to design an activation shaped like the iconic chat bubble itself. This design device present across all of Meta’s Messaging apps and an apt choice for inspiration.
Within this structure a projection mapped floor with Lidar motion-controlled gameplay where users can play against each other to ‘keep the conversation going’.
A 2-player circular pong game on an interactive projection-mapped floor, where players team up to keep a ball in play for as long as possible.
Each hit reveals platform-related icons like shopping carts and retail emojis. Points are scored with every successful bounce, advancing the gameplay.
Overall, the Interactive projection gameplay at the heart of Meta Conversations event not only enhanced brand visibility, but also drove business growth, solidifying Meta's position as a leader in B2B messaging service provider.
