Immersive Dining Experience

TATTU | Immersive Dining Experience

Project Overview

Tattu Restaurant in Manchester, famous for its indoor cherry blossom, wanted to enhance their fine dining experience with a permanent projection mapping art piece. Our task was to create an immersive visual narrative that told the story of the cherry blossom tree growing and blooming, designed by an Emmy-winning animator. We were also asked to develop an additional animation of a dragon, paying homage to the restaurant's name, as if it were drawn by a tattoo artist.

Project
TATTU | Immersive Dining Experience
Location
Tattu Restaurant, UK
Client
Tattu
Date
2022

Key Objectives

Create an immersive dining experience using experiential projection mapping.
Showcase the cherry blossom story with animation studio quality visuals.
Incorporate Tattu’s identity through a dragon animation designed to look like a tattoo.
Ensure high-quality results by working with an Emmy-winning animator and top-tier post-production and production house teams.

Creative Concept

We produced a permanent projection mapping installation showing the iconic cherry blossom tree growing and blooming. This was designed by an Emmy-winning animator, with attention to every detail, and projected behind the dining area to enhance the restaurant's ambiance.

In addition, a second animation featured a dragon that appeared to be drawn by a tattoo artist, reinforcing Tattu’s branding. Both animations were crafted by our animation studio, and the project went through meticulous post-production to ensure smooth execution.

Campaign Results


Enhanced Dining Experience:

The immersive dining concept significantly elevated the restaurant’s ambiance, adding depth to the overall atmosphere and reinforcing the brand’s identity.

Engaging Visual Storytelling:
The projection mapping of the cherry blossom and dragon provided a unique, engaging backdrop for diners, creating a narrative-driven dining experience that stood out in Manchester’s fine dining scene.

Seamless Integration:
The use of experiential projection mapping technology allowed for a seamless visual display, synchronized with the restaurant’s aesthetic and identity, making it a permanent artistic feature of the space.

High-Quality Animation:
The collaboration with an Emmy-winning animator ensured the visuals were top-tier, drawing attention to Tattu’s fine dining experience and reinforcing its brand as a destination for unique, immersive dining.

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