Holographic Projection Mapping

Samsung Hologauze Launch

Project Overview

Samsung sought to create a cutting-edge visual display that would highlight their latest technology innovations. The goal was to deliver an impactful out-of-home advertising experience that would captivate and engage audiences through an immersive and futuristic installation.

Project

Location

Clarke Quay, Singapore

Client

Samsung

Date

2022

Key Objectives

‍Showcase Innovation: Highlight Samsung's technology leadership through a visually striking installation using Hologauze.

Create an Immersive Experience: Utilize advanced 3D Projection Mapping and Spatial Design to engage viewers.
Drive Brand Engagement: Encourage interaction and social sharing through a memorable Interactive Event Activity.
Maximize Visibility: Position the installation as a standout piece of Out-of-Home Advertising in Singapore.

Creative Concept

We designed a 3D Hologauze Projection Cube, installed at a key location in Singapore. The installation used Holographic Projection Mapping to create a 3D effect, displaying the Z Flip4 and Z Fold4 as if they were floating within the cube. The setup emphasized the foldable screens and camera features of the phones.

Campaign Results

High Engagement: The installation successfully drew in crowds and generated significant social media activity.

Increased Visibility: Served as an effective 3D Out Of Home Advertising tool, enhancing Samsung’s brand presence.

Innovation Showcase: The use of 3D Projection Mapping and Holographic Projection Mapping reinforced Samsung’s image as a tech innovator.

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