For the launch of the High House and Nova dining concepts at OUE Sky, we developed a visually striking out-of-home advertising installation that served as both an immersive entrance feature and a powerful restaurant advertising tool. The custom AI-driven projection mapping was designed to captivate and engage passers-by, effectively promoting the new dining venues within Singapore's bustling business district.
As an experiential agency, we focused on creating a projection mapping experience that transformed the triangular glass façade at the ground level into a dynamic, interactive canvas. By combining generative art and CGI, we crafted anamorphic 3D animations that brought the Pacific-inspired culinary themes of High House to life. This immersive dining experience began before guests even entered the venue, heightening anticipation and enhancing the overall launch event.
The projection mapping was executed on a 10 x 7 meter triangular surface, utilizing two high-lumen projectors housed in custom weatherproof enclosures. The content was designed to come alive after sunset, merging the textures of food and drink with the architectural elements of the space, creating a memorable visual narrative that resonated with both the audience and the urban environment.
This project not only elevated the visibility of the High House and Nova concepts through effective restaurant advertising but also reinforced OUE Sky's reputation as a premier destination. The installation drew significant foot traffic, making it a standout example of how experiential out-of-home advertising can drive engagement and create lasting impressions.
