Braun Buffel, in collaboration with PHUNK, aimed to create a standout interactive event activity that would capture attention along Orchard Road. The objective was to leverage interactive technology and spatial design to craft an experience that not only celebrated the brand’s heritage but also engaged a broader audience through immersive and interactive elements.
Transform Brand Perception: Refresh how audiences perceive Braun Buffel by incorporating an Interactive Wall that blends art and technology.
Enhance Brand Image: Use the installation as a platform for Out-of-Home Advertising in Singapore to strengthen the brand's presence.
Increase Engagement: Create an Interactive Photo Wall that encourages visitor participation and social media sharing.
Expand Reach: Appeal to untapped demographic groups through an immersive Experience Design that resonates with both locals and tourists.
The installation featured a multi-layered Interactive Wall that showcased animated art by Alvin Tan of PHUNK, designed specifically for this campaign. The Interactive Photo Wall allowed visitors to scan a QR code, customize a message, and see it projected onto the wall, creating a personalized connection with the brand. This interactive event activity not only provided a unique photo opportunity but also served as a dynamic piece of Out-of-Home Advertising in Singapore, drawing in foot traffic from Orchard Road’s bustling shopping district.
