What is Extended Reality?
Extended Reality (XR) extends the reality we live in. Used as an umbrella term to describe all the immersive technologies that link the physical and virtual worlds, XR changes...
Extended Reality (XR) extends the reality we live in. Used as an umbrella term to describe all the immersive technologies that link the physical and virtual worlds, XR changes...
As modern consumer trends continue to evolve, consumers are showing increasing interest in doing and experiencing things rather than simply purchasing products. What this means for retailers is a...
The days of boring business meetings and bland sales pitches are numbered. Today’s business customers are more in line with tech than ever and can easily find anything they...
As the global community continues to move toward a digital future, consumers expect their favorite brands to keep up to speed. More than just a way to stay connected...
An immersive experience, by definition, is an experience that engages and involves participants in a way that make them feel as if they’re a part of it. It the...
Whether out working, shopping, or socializing, people are spending more time out and about, and reaching out of them has always proved somewhat of a challenge for brands. Out...
The phrase “digital transformation” is something that’s thrown around a lot these days. Businesses across the globe in both private and public sectors seem to be constantly increasing digital...
With the earliest examples of modern-day signage tracing back to ancient Rome, we’re no strangers to using signs to help us navigate large buildings and areas. Nevertheless, the conventional...
The main issue faced by event organizers in an arguably oversaturated market is how to make their in-person events stand out from the rest. From experimenting with unique concepts,...
It’s no secret that consumers demand experiences over simple products and services. In an age where customer experience is key to the success of practically any business, brands are...