Marketers today are looking for innovative ways to find, attract, and keep their ideal customers. It is becoming much harder to reach your audience and get results in an...
It is estimated that 82% of the total population in Singapore has access to the internet. The country has one of the highest smartphone uses globally, and it is...
2020 saw a sharp rise in digital collaboration tools following the global shift to remote work. The use of augmented reality (AR) technologies has allowed co-workers to sit at...
Using technology, data, and analytics to personalize shopping experiences holds great marketing potential, yet it is still an intimidating concept for many retailers. According to a recent McKinsey survey,...
In today’s world, retailers have had to propose increasingly creative customer experiences to make their brand stand out. Moreover, the rise of virtual living has led to a boom...
Augmented may have started with the gaming industry (Microsoft Kinect, Pokemon Go…), but it has now won over virtually every industry, from automotive to health, education to retail. Recent...
Surprisingly enough, only 9% of the $3 trillion spent in commerce annually is spent online. Therefore, offline brand awareness and customer loyalty are more important than ever, something that...
The coronavirus pandemic changed the eCommerce landscape drastically. The sector needed to quickly adapt and embrace changes according to the monumental shift in reality. But apart from the industry...
With continuously emerging new technologies, the way we shop is changing rapidly. Today we can buy whatever we want with just a click of a button or a tap...
The global pandemic accelerated everything virtually and forced a lot of industries to move towards the future, including retail. Embracing new technologies is key for businesses to be able...