It’s no secret that consumers demand experiences over simple products and services. In an age where customer experience is key to the success of practically any business, brands are...
Holographic Projections, otherwise known as Holograms, have been around for decades and have mostly been associated with futuristic fantasy worlds. As technology progresses, holograms are becoming an increasingly common...
With roughly 63% of retail brands either rolling out or considering adopting augmented reality (AR) over the next couple of years, it’s a clear sign that the technology will...
While most advertisers tend to focus all their efforts on digital advertising, others still insist on working hard harnessing out-of-home (OOH) advertising. That includes tech giants like Facebook, Google,...
Growing your business should be at the top of your list of priorities as a business owner, however, the importance of advertising tends to be overshadowed by other aspects...
User Experience (UX) is one of the most popular buzzwords in the business world right now, but have you ever thought about why it’s so important? In a sense,...
No matter whether you operate a small family-run outlet or a multi-national corporation, your business needs a social media presence. With over 3 billion people around the world regularly...
While the same strategies and channels can be used for both B2C marketing (business to consumer) and B2B marketing (business to business), it’s important to understand that there are...
Nearly 80% of Singaporeans own smartphones and use apps on a regular basis, so it should come as no surprise that apps are becoming one of the most powerful...