While the same strategies and channels can be used for both B2C marketing (business to consumer) and B2B marketing (business to business), it’s important to understand that there are...
Nearly 80% of Singaporeans own smartphones and use apps on a regular basis, so it should come as no surprise that apps are becoming one of the most powerful...
As we near the end of 2019, there’s simply no denying the fact that projection mapping has absolutely transformed the retail industry. Whether used to create bespoke in-store displays...
Motion capture is an animation technique involving capturing and applying information to 3D digital models to create complex and realistic animations. Using intricate, multi-camera systems, animation companies can fully...
Despite being different areas, UI design and UX design are probably two of the most misunderstood terms in web and application design. The fact that they’re often grouped together...
Virtual Reality was the talk of the town as recently as five years ago. Tech giants like Samsung, Google, and Microsoft were all racing to release their own proprietary...
No matter the size of your business, planning an event or being involved as part of an event can be a stressful experience. Fortunately for you, practically any event...
The gradual switch from print to digital marketing over the past two decades or so has led to the emergence of different forms of marketing, with one of the...
From bespoke installations to full-scale building mapping, projection mapping has become a staple of Singapore’s art festival and event scenes in recent years. Thousands upon thousands have been introduced...