Artificial Intelligence Marketing in Singapore
Marketers today are looking for innovative ways to find, attract, and keep their ideal customers. It is becoming much harder to reach your audience and get results in an ever-evolving and fast-paced digital marketing landscape.
But new technologies are emerging and taking the stage to help marketers achieve their goals. Read on to find out more about AI (Artificial intelligence) marketing in Singapore.
Artificial intelligence marketing
AI or artificial intelligence marketing leverages customer data and different AI concepts such as machine learning to anticipate your customers’ next moves and improve their experience.
Using AI, you can build marketing strategies, change the way you attract, keep, and convert new prospects, and improve the customer journey. And if you think that artificial intelligence is a far-off concept, you should be aware that the prediction is that in 2021 companies will spend $57 billion on AI platforms.
So it is about time to consider how AI can help you move to the next level and stand out from your competition.
Artificial Intelligence Marketing In Singapore
The government in Singapore announced its commitment to help drive the responsible and ethical deployment of AI technologies. This framework is the first of its kind in Asia and will provide detailed and ready to implement information that can help businesses to navigate the ethical questions that are common with the deployment of AI technologies.
For a long time, Singapore has been striving to become a global leader in AI, and this step is welcomed with anticipation from those that are working with the emerging technology.
Being the first nation in Asia to create an AI framework, Singapore will advance its position as a smart nation and leader in the digital economy. This will allow the country to keep on investing and building artificial intelligence capabilities and remain competitive globally.
Drive engagement and growth using AI for app development and retail
There are millions of applications with billions of downloads every year, so it is safe to say that the future is mobile, and there is a lot of what your apps can do – especially if they are powered by AI.
Users know what they want, and they are looking for many things in a mobile app – such as stunning interface, brilliant features, speed, smooth performance, tech integration. Personalization and customization are key when it comes to winning the audience, and with artificial powered software, it can easily be achieved.
Intuitive and intelligent AI mobile apps are not going away – from AI in health monitoring apps to AI in mobile wallets or AI in real estate modeling, personalization and change is key.
Artificial Intelligence in Retail
The retail industry is rapidly changing due to the advancement of digital technologies and the way people shop. There is a growing number of retailers that have already integrated AI capabilities in the retail experience.
Untitled Project is a company based in Singapore that aims to remake the retail experience with the help of AI. They offer services to help retail companies improve their supply chain, provide a customized shopping experience, and enable predictive modeling.
Through self-learning AI algorithms and several sophisticated suggestion tools, customers can easily find their way across the store, improving their shopping experience.
If you need help understanding the benefits of AI in your industry or field, contact us today: