The challenge with Heineken – a brand that has a long history of music events – is to
constantly push the boundaries of branded entertainment. The Heineken Sonic Droids represent an ambitious, boundary-breaking idea that was executed to perfection through complex hardware and software design and rolled out across the APAC region.
Untitled Project to handle design, fabrication and support of the droids, bringing to life an ambitious vision through sophisticated hardware and software design. Each droid had a mounted camera with in-built facial recognition software to capture the number of individual interactions with party-goers.
Images of the crowd were also transmitted wirelessly from each droid to the AV desk, so the VJ was able to weave footage of party-goers into the on-site projections.
To maximise ROI, there was a large focus on digital amplification. We designed a 360 digital engagement plan and worked to create a comprehensive suite of digital assets including cinemographs, gifs, turntables and interactive invitations, all delivered and packaged in an interactive and easy-to-use toolkit. Working closely with each market to tailor recommendations and helped facilitate special collaborations (e.g. Spotify activation with Heineken Indonesia).
One of the best Virtual Reality and Projection Mapping services i have seen in all over Singapore. Untitled Project has very dedicated team. I personally recommend this company for everyone. It also offering Video Production, 360 Content, Artificial Intelligence, Shopper Trends and Retail Design services.
Marry Paul, Director of Marketing and Communications at Conrad Maldives Rangali Island
Thanks again to the guys. I know it was a difficult brief and the timescale was a killer, but you really turned it round for us. The activation was a huge success and the content and experience you provided was the jewel in the crown. Thanks once again. You are the best experiential comany in Singapore….if not the world.
Nancy J. Wile, Customer
Awesome team, great visuals. I learned so much working with them. Can’t wait to be in Singapore again and hopefully do another event with Untitled Project. Top Guys!
Ronan Smith, Customer
Some people adopt technology early, but these guys are so ahead of the curve. They blew my mind. Projection Mapping + AI + AR = Untitled Project
Lynch Jackson, Customer
