With the fast changing IT and supply chain segment, Certis aims to revolutionize security where supply chain fraud is concerned. Certis is able to combat food & pharmaceutical fraud and food safety with its newly launched advanced security system that has advanced blockchain technology integrated, a digital fingerprint is utilized on traceability. When data is modified, this fingerprint is altered and the changes are visible to everyone with access to the blockchain.
How do you explain the benefits of blockchain to producers, an audience unfamiliar with this type of technology?
How do you create a way to present that holds the audience’s attention on complex subjects they may otherwise be daunted by?