17
Dec

3 Reasons Why Your Business Needs a Mobile App

Nearly 80% of Singaporeans own smartphones and use apps on a regular basis, so it should come as no surprise that apps are becoming one of the most powerful tools brands can use to connect with their audiences. Whether it’s the small coffee shop on the corner or the car wash across town, businesses and brands of all sizes are investing in mobile app development after realizing that there’s more to an effective mobile marketing strategy than simply designing a mobile-ready website. In this post, we’ll be covering three key reasons why businesses need a mobile app.

Generate Sales

Some of you may already be scoffing at the claim that mobile apps boost sales, though it’s not just a claim – it’s a fact. According to a study by Google think tank, Think with Google, mobile apps can play a decisive role in the consumer journey. The study states that an average of 50% of smartphone users use apps as resources to help them make purchase decisions, with 45% of users using apps to find out more about a brand or a product. Moreover, 29% of the users surveyed actually complete their purchase journey within the app. These numbers keep growing by the year as people become more comfortable with shopping through their phones, and there’s no doubting mobile’s sales potential. What’s more, mobile push notifications offer businesses the opportunity to instantly inform app users of new promotions and discounts, further increasing the chances of sales. 

Boost Audience Engagement

Your audience needs a way to reach you regardless of the products or services you’re offering. Incorporating a contact feature like an instant messaging service into your mobile app can make a huge difference in the way you engage with your audience. Think of it this way; if you needed a quick answer to a simple question would you rather fire off a quick message or waste precious time making a phone call and waiting on hold? Chances are you’ll answer to the former. Now ask yourself this, how likely would you be to stay loyal to a brand that helped you out in an efficient and convenient manner?  It’s amazing what a difference such a simple feature can make, yet, sadly, so many businesses don’t (or refuse to) realize this.

Sharpen Your Competitive Edge

Plenty of businesses still don’t believe in the advantages of mobile app development– and that’s a good thing … for their competitors. Some businesses don’t even have a website! Despite being in the age of the smartphone, many, if not most, businesses consider apps as unnecessary and a waste of money, allowing other brands to take advantage over the lack of competition in the mobile market. As we’ve already mentioned, mobile apps can benefit practically any type of business and are particularly important when targeting younger, more tech-savvy audiences. Being one of the first businesses in your field to launch a mobile app gives you a clear competitive edge and reinforces your long-term position as an industry leader.

The Future of App Development in Singapore

After the success of our recent app development projects for clients like Diageo and Certis Cisco, 2020 will see Untitled Project delving deeper into app development. To help make this happen, we’ve recruited senior software engineer and full-stack expert, Syam Sasidharan. Syam will be an intrinsic part of our team as we take our years of experience and expand our range of services to included custom APIs based around the creative technologies we’re famous for. Reach out to us to find out more about how our custom app development services can help take your business to the next level.