Samsung aimed to create a standout installation for the 29Rooms event, designed to showcase their latest technology and engage a creative audience. The objective was to use Virtual Production to create an immersive, interactive experience that allowed visitors to explore various Asian cities in a visually compelling way.
Showcase Samsung’s Technology: Highlight the capabilities of Virtual Production Singapore by creating a cutting-edge experience that blends digital and physical worlds.
We designed a Virtual Production setup at 29Rooms, where attendees could explore six different Asian cities, each represented through a visually striking digital environment.
The cities were brought to life using large LED screens that displayed high-definition 3D environments, allowing visitors to virtually navigate through these urban landscapes.
Interactive Control:
Users could toggle between the cities via a tablet, offering a personalized exploration experience. This interactive element allowed visitors to engage directly with the technology, making the experience more immersive.
Experience Design Integration:
The installation seamlessly blended digital and physical elements, creating a cohesive environment where the virtual cityscapes were displayed with stunning clarity.
This approach demonstrated Samsung's expertise in 3D Animation Production and Post Production, ensuring that every detail of the virtual cities was captured beautifully.
Immersive Photo Booth:
To further enhance engagement, an Immersive Photo Booth was integrated into the installation, allowing attendees to take photos against the backdrop of their chosen city.
This feature encouraged social media sharing, extending the reach of the installation beyond the event.
