To mark the launch of the Samsung S23 Series, the goal was to create an eye-catching 3D OOH anamorphic campaign that would showcase the phone’s features in a visually engaging way. The campaign was installed at The Heeren, one of Singapore’s prime retail locations, to generate buzz and excitement around the new product release.
Generate Buzz:
Take the global asset (above) and create an equally striking 3D OOH campaign that draws attention and excitement around the Samsung S23 Series, designed exclusively for the Heeren's 3D OOH screen.
Highlight Product Features:
Use the 3D anamorphic format to creatively showcase key features of the S23, including its camera and display quality.
Engage the Public:
Maximize engagement and virality by placing the campaign in a high-traffic location and encouraging social media sharing.
The ad was adapted from global assets created for the Samsung S23 series launch, leveraging the brand’s existing 3D content. The campaign utilized anamorphic 3D content that appeared to leap out from the curved screen at The Heeren.
The visuals featured a dynamic underwater scene with Samsung’s iconic Galaxy branding emerging from the depths, accompanied by sea creatures swimming around the logo. The visuals highlighted the Samsung S23’s ability to capture stunning, high-resolution images, even in challenging environments.
The bold and colorful display created an illusion of depth, making it seem as if the elements were interacting with the surrounding cityscape, captivating passers-by and making them stop to watch and capture the content on their phones.
High Public Engagement:
The campaign successfully captured the attention of pedestrians and commuters, drawing large crowds at The Heeren and encouraging social media shares.
Memorable Visuals:
The 3D anamorphic display made Samsung’s S23 Series launch memorable, effectively showcasing the phone’s standout features through engaging and immersive content.
Amplified Brand Presence:
The strategic placement at The Heeren, combined with the viral nature of the 3D OOH format, boosted Samsung’s visibility and strengthened its brand presence in Singapore.
