Hilton International Asia Pacific engaged us to create an immersive experience for their ultra-luxury undersea villa, The Muraka, at Conrad Maldives Rangali Island. As the villa was still under construction, the challenge was to virtually bring the experience to life for high-net-worth travelers in Hong Kong’s American Express Centurion Lounge. Leveraging our expertise in virtual reality and interactive event activities, the goal was to provide a preview of this unique underwater destination and drive early bookings.
We crafted a high-quality 360° VR experience that virtually guided users through Conrad Maldives Rangali Island, from the pristine beaches to the world beneath the ocean. The journey began with a serene 360° flyover of the island, gradually immersing viewers into the underwater world of The Muraka.
As they "descended" into the villa, users were surrounded by marine life, viewing the bedroom, living room, and bathroom as if they were actually inside the underwater structure. The intricate details were created through CGI, offering a fully immersive preview of the villa’s luxury interiors and its seamless connection to the natural ocean environment. This experience was not only a demonstration of Virtual Reality in Singapore, but also a showcase of how digital experiences can enhance hospitality marketing worldwide.
At the Centurion Lounge, this VR setup was part of a larger interactive event activity. Travelers could put on the headset and instantly be transported to the Maldives, offering an engaging break before their flights. We also developed a custom VR player, allowing the experience to be easily replicated in other Conrad properties, ensuring global reach.
