Interactive Artwork and Touchtable

ACM - Russel Wong x Life in EDO

Project Overview

In collaboration with renowned photographer Russel Wong, the Asian Civilisations Museum (ACM) wanted to offer visitors a glimpse into the hidden world of Maiko and Geisha in Kyoto. The exhibition was designed to showcase Wong’s evocative black-and-white photography, giving visitors insight into the craft of capturing the essence of Kyoto’s traditional beauty.

Project
ACM - Russel Wong x Life in EDO
Location
Asian Civilisation Museum, Singapore
Client
National Heritage Board
Date
2022

Key Objectives

Showcase Photography Skills:
Highlight Russel Wong’s photography techniques and artistry, making the experience interactive and educational for visitors.

Enhance Viewer Interaction:
Provide an interactive tool that allows museum-goers to engage with the images and learn about photography settings like aperture, exposure, and composition.

Offer a Personalized Experience:
Allow users to recreate Wong’s photos and understand the technical aspects that go into professional photography.

Creative Concept


We developed the “Snap and Deconstruct” feature—a 55-inch touchscreen that displayed some of Russel Wong’s most iconic images, such as Kyoto’s famous Maiko and scenes of Shirakawa Gion. Visitors could interact with the photos, adjusting camera settings such as aperture, ISO, and exposure to see how these changes affected the image.

Once the settings were matched to Wong’s original shot, visitors received an insightful tip directly from the photographer. This interactive activity allowed them to experience photography from a professional's perspective, turning passive viewing into active learning.

Campaign Results



Enhanced Visitor Engagement:

The interactive installation drew high levels of engagement, allowing visitors to explore Russel Wong’s creative process in depth.

Educational Impact:
Visitors gained a deeper understanding of photography, exploring how different settings create specific effects.

Interactive Appeal:
The use of digital technology added an extra layer of interactivity, transforming photography into a hands-on educational tool.

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