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POSB The Vanishing ATM

POSB

The Vanishing ATM

To promote POSB's contact less payment system, we were approached by their agency of record; TSLA to create a vanishing ATM machine.

The Activation

The event ran for 1 day located in Singapore at the Cathay theatre entrance.
The ATM was a fully functional ATM which we projected onto with 4 short throw laser projectors.
a live feed wash pulled in from the exterior.

When users used the cash machine, a trigger was sent to the server and the ATM fell away to reveal the outside world.

The Result

Case Study Video:

The user reactions were captured and used to create a viral video to tie in with the greater campaign.

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