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Nike Retail Design

  • Nike Retail Design
  • Nike Retail Design
  • Nike Retail Design BBH
  • Nike Retail Design Jack Morton

Nike retail design

The Brief
For the launch of Nike jeggings in Jakarta, we worked with BBH to create a series of pop up stores.

Our Approach

Working with Saatchi Singapore we conceived animated all CG piece that would take people into the microscopic cleaning world of the liquid detergent. The style and design of the content needed to mirror a TVC created for the detergent launch.

Production

We decided to leverage Google Cardboard, in order to reduce rollout costs, and utilise lower powered Android handsets in order to achieve the large-scale activation required.
After reworking the TVC assets to fill a 360 world we created pouring liquids, particles explosion and cloth simulations to give the piece the scientifically accurate look of the TVC.
The project was rendered in house on our dedicated render farm, after the content was signed off we created an Android VR player suitable for a hassle-free playback and rewind for brand ambassadors during the activation.

Result

The activation was a success and we were engaged to create localized versions to cover re branded products for other APAC territories. After modelling the required pack shots along with re-rendering the changing liquid colors for Ariel, Tide and Dynamo product lines.