Nike retail design
For the launch of Nike jeggings in Jakarta, we worked with BBH to create a series of pop up stores.
The NIKE consumer journey was thought through in great detail, allowing consumers to be prepared and pampered in a luxury setting before being led into the retail area of the capsule where they were able to make a purchase.
The NIKE Prepare and Pamper capsules were produced and executed across several different sites in Jakarta, Indonesia.
The activation was a success in creating buzz about this new product in a refreshing way that gave each consumer the chance to experience NIKE in full luxury.