In 2016 Resorts World Sentosa approached Untitled Project to create a virtual reality experience that would help promote their iconic annual event, Halloween Horror Nights, in 2017. Our brief was to capture the essence of 2016’s five houses of horror and each of their key characters in full 360-degree glory. By creating a horrifying and fully immersive VR experience, the client sought to drive increased interest and engagement when promoting the following year’s activation. The work was to be rolled out for consumers at roadshows and travel fairs both in Singapore and around the region.
The Universal Studios team has many years of experience in producing world-class horror houses and each year was bigger and better than the last. Our challenge was to capture these live productions and translate them into effective VR content. Over the course of several hot and humid nights, our team captured hours of high quality 360 footage from each of the themed scare zones.
Through the exclusive media preview we were able to catch the grandeur and scale of the opening ceremony. Through private, after-hours tours we were able to capture the scariest elements of each of the horror houses and the creatures that dwelled within. Finally, through an off-set 360 green screen shoot, we were able to get up close and personal with the hero characters in order to capture each of them in terrifying detail.
While our storyboard laid the blueprint for the execution and the 360 shoots captured the raw material that would make up the immersive experience, post-production was critical in delivering a coherent and gripping piece of narrative. Taking our inspiration from classic horror movie trailers, we made use of sound, timing and suspense to give the viewer a taste of what they could expect from Halloween Horror Nights. Working with the team at Universal Studios to follow their stringent guidelines, the end product was an exhilarating VR ride through the five houses of horror that would leave any Halloween aficionado eager to experience the real thing.