User Experience (UX) is one of the most popular buzzwords in the business world right now, but have you ever thought about why it’s so important? In a sense, UX (and UX design) affects practically everything around us and can be applied to any product or service created. But before we get into why user experience design is so important for businesses, it’s important that we clarify a common misconception.
User Experience is oftentimes bundled together with User Interface and we’ll typically see the term UI / UX thrown around. So much so, that the two are even sometimes confused with one another and used interchangeably. However, while they do share some similarities and work hand in hand, UI design tends to focus on the visual side of things whereas UX design is all about creating a positive overall user experience. In other words, UX design is about making sure that a user’s exact needs can be quickly and easily met. Let’s take a closer look at the difference between the two.
Put simply, an app’s UI is the graphical interface with which a user interacts. This means that UI design is centered primarily around visual aspects such as graphics, icons, and spacing. On the other hand, UX design takes into consideration every single aspect of a user’s interaction with the app and tends to be based on science. Unlike UI, which is purely aesthetic, UX design focuses on the final product’s overall feel and the end user’s experience with it. That’s not to say that one is more important than the other, however, and both UX and UI design are crucial elements to any app - you can’t have one without the other.
Having the best-looking product in the world won’t help much if users find it difficult to use. The idea behind UX design is to fulfill user needs while creating positive experiences that keep users loyal to your business – it’s about providing your users with value. Therefore, proper UX design keeps your audience front and center.
What’s more, putting an effort into UX design shows users that you care about their needs, which serves to foster trust and credibility among your audience. It’s no secret that people carry out research before making a decision and, with all the choices out there, consumers tend to go with the most intuitive products they can find. I.e. if users have to work too hard to understand or use your product, they’re likely to just pick a competitor’s product - which doesn’t exactly help your business’ credibility. It goes without saying that the more credible a business is, the more likely potential users are to turn into paying customers.
User experience is important because emphasizes the end-user’s needs. This, in turn, creates positive experiences that keep these users loyal to your business. But, how do you go about making sure your UX design is on point? As a leading Singapore UX and UI design agency, we focus on experiences that both serve users and drive revenue for our clients. Contact us today to find out more about our UX / UI design services.
