From bespoke installations to full-scale building mapping,projection mapping has become a staple of Singapore’s art festival and eventscenes in recent years. Thousands upon thousands have been introduced to thisfascinating and visually spectacular technology, so much so that its inclusionis somewhat expected at large-scale events. Despite its increasing popularity,business insiders believe that the projection mapping and video mappingindustry in Singapore is just kicking off.
Fundamentally, projection mapping involves the projection ofvisuals onto non-conventional surfaces, which could be anything from buildingsto cars and other everyday objects. In the following sections, we’ll be takinga closer look at projection mapping and video mapping, along with what’sinvolved in each technique.
Projection mapping is the overall technology that involvesthe projection of graphics, light, images, and even video onto the physicalworld around us. Using a combination of specialised software and high-techprojectors, projection mapping technicians essentially “wrap” projectioncontent around the projection surface, breathing life into once inanimateobjects. When properly executed, projection mapping adds a whole new level ofdepth and character to the projection subject and leads to breathtakingdisplays that have the power to captivate and immerse audiences.
Contrary to conventional flat-screen projection, thepre-production process plays a crucial role in projection mapping’s success. Sinceprojection content is being wrapped around the projection subjects, it’s vitalthat the mapping follows the subject’s contours with millimeter precision, andthis can only be achieved by skilled mapping technicians using specializedprojection mapping software. This ultra-precise mapping results in therealistic and natural effects we’ve come to know and love. Projection mappingsoftware also plays an important role in controlling and synchronizing bothprojection hardware and content once its time to unveil the display itself.
As a technique, 3D projection mapping continues to grow, driven by technological advancements and the creativity of professional Singapore projection mapping companies like Untitled Project.
Video mapping is a projection mapping technique that hasbrought the technology to new heights. This technique can be better describedas a form of Augmented Reality, transforming everyday objects and surfacesaround us into interactive and immersive displays. Just like 3D projectionmapping, video mapping has caught the eye of large global brands who, workingtogether with expert video production companies, have introduced theirconsumers and audiences to incredible new experiences.
While video mapping and 3D projection mapping are inherentlysimilar, the main difference between the two techniques is that the latter isprimarily used as background content in events while video mapping is typicallythe main focus. As far as the production process goes, the main difference betweenthe two techniques is the content being projected. While 3D projection mappingis used to project static images and graphics, video mapping is exclusivelyfocused around the projection of video content. While it’s certainly possiblefor brands to project existing video content, it’s highly advisable to have newcontent created or adapted by a professional video production company.
Video mapping is an extremely versatile and powerful toolthat helps brands and artists truly convey their message to their audiences.Brands in Singapore looking for new and exciting ways to captivate and engageaudiences should definitely be keeping a close eye on this groundbreakingprojection technique.
With over a decade of combined experience working withsome of the world’s leading brands, award-winning video production companyUntitled Project are masters of their craft. From consultation to full-scaleimplementation, Untitled Project Singapore specializes in providing a fullrange of video production and video mapping services. Get in touch with ustoday to find out how working with us can transform your next project.
