As we nearthe end of 2019, there’s simply no denying the fact that projection mapping hasabsolutely transformed the retail industry. Whether used to create bespokein-store displays or in massive facade projection-mapped advertising campaigns,the technology has revolutionized the ways retailers in the know make use ofavailable space and adds a whole new dimension to the retail experience. Oneparticular application of projection mapping that’s becoming increasinglypopular is its use in projection-mapped touch walls, and that’s what we’ll becovering today.
Are you tired of walking into stores only to be met by abarrage of banners and monitors playing the same promotional videos on a loop? Whatif, instead of the usual promotional banners and videos, your eyes were drawnto a digital wall? Projection-mapped interactive walls are slowly but surelybecoming more popular wherever engaging with visitors is necessary and haveincredible potential to help your location stand out from the competition. Thefollowing are just two of the benefits interactive walls offer retailers:
Entertain and Engage Shoppers
Entertainment is one of the main reasons shoppers want toand will keep interacting with interactive touch walls. Why is this anadvantage for retailers? According to a recent report published by RetailEXPO, 68% of shoppers surveyed said that theywanted stores to be somewhere where they could enjoy themselves and not justsimply purchase what they’re after, with 63% even saying that they expectedstores to be exciting and engaging. After all, if they’re going to make theeffort to visit the store, then retailers should be expected to at least make aneffort to engage and interact with them, right? In fact, the same report also statedthat a whopping 70% of shoppers said that they would shop elsewhere if aretailer didn’t offer an engaging environment. Thus, providing entertainmentvalue will not only encourage new shoppers to choose your location over onlinestores or other retail locations but will also help retain existing customersand forge deeper bonds between your brand and consumers.
Interactive Experiences
Interactivetouch walls are more than just a way for retailers to keep shoppersentertained. They’re a medium through which retailers can deliver fresh andinteractive content to consumers – limited only by your imagination. For years,brands have struggled to attract people’s attention, so how great would it beif consumers actively sought out interaction with them? People crave newexperiences and will be naturally drawn to interactive wall projections out ofsheer curiosity if nothing else. This is the perfect opportunity for brands todisplay branded content to consumers eager to be engaged – leaving them with long-lastingand positive memories. Moreover, branded interactive experiences can help drivesales and boost revenue. Not convinced? In RetailEXPO’s latest report, 73% ofshoppers surveyed claimed that they were willing to spend more time and moneyin stores that offered interactive experiences versus those that don’t, so makeof that what you will.
Furthermore,interactive touch walls aren’t just limited to retail stores either and make anexcellent addition to any event or trade show where they can be easily set upand used by brands to help build connections with potential future customers.
Untitled Project are the undisputed kings of retail projection mapping in Singapore. Spearheading all kinds of projects, from building projection mapping to interactive wall projection, we specialize in creating immersive projection-mapped experiences for all of our clients. Whether you’re part of a luxury brand looking to keep up with the latest consumer trends or a trendy boutique wanting to boost user engagement, we’re here to help. Get in touch with us today to find out more about our retail and interactive wall projection mapping services.
