Nearly80% of Singaporeans own smartphones and use apps on a regular basis, so itshould come as no surprise that apps are becoming one of the most powerfultools brands can use to connect with their audiences. Whether it’s the smallcoffee shop on the corner or the car wash across town, businesses and brands ofall sizes are investing in mobile app development after realizing that there’smore to an effective mobile marketing strategy than simply designing amobile-ready website. In this post, we’ll be covering three key reasons whybusinesses need a mobile app.
Some of you may already be scoffing at the claim that mobileapps boost sales, though it’s not just a claim – it’s a fact. According to astudy by Google think tank, Thinkwith Google, mobile apps can play a decisive role in the consumer journey.The study states that an average of 50% of smartphone users use apps asresources to help them make purchase decisions, with 45% of users using apps tofind out more about a brand or a product. Moreover, 29% of the users surveyedactually complete their purchase journey within the app. These numbers keepgrowing by the year as people become more comfortable with shopping throughtheir phones, and there’s no doubting mobile’s sales potential. What’s more,mobile push notifications offer businesses the opportunity to instantly informapp users of new promotions and discounts, further increasing the chances of sales.
Your audience needs a way to reach you regardless of theproducts or services you’re offering. Incorporating a contact feature like aninstant messaging service into your mobile app can make a huge difference inthe way you engage with your audience. Think of it this way; if you needed a quickanswer to a simple question would you rather fire off a quick message or wasteprecious time making a phone call and waiting on hold? Chances are you’llanswer to the former. Now ask yourself this, how likely would you be to stayloyal to a brand that helped you out in an efficient and convenient manner? It’s amazing what a difference such a simplefeature can make, yet, sadly, so many businesses don’t (or refuse to) realizethis.
Plenty of businesses still don’t believe in the advantagesof mobile app development– and that’s a good thing … for their competitors.Some businesses don’t even have a website! Despite being in the age of thesmartphone, many, if not most, businesses consider apps as unnecessary and awaste of money, allowing other brands to take advantage over the lack ofcompetition in the mobile market. As we’ve already mentioned, mobile apps canbenefit practically any type of business and are particularly important whentargeting younger, more tech-savvy audiences. Being one of the first businessesin your field to launch a mobile app gives you a clear competitive edge andreinforces your long-term position as an industry leader.
After the success of our recent app development projects for clients like Diageo and Certis Cisco, 2020 will see Untitled Project delving deeper into app development. To help make this happen, we’ve recruited senior software engineer and full-stack expert, Syam Sasidharan. Syam will be an intrinsic part of our team as we take our years of experience and expand our range of services to included custom APIs based around the creative technologies we’re famous for. Reach out to us to find out more about how our custom app development services can help take your business to the next level.
