While most advertisers tend to focus all their efforts on digital advertising, others still insist on working hard harnessing out-of-home (OOH) advertising. That includes tech giants like Facebook, Google, and Samsung - who turn to OOH advertising when they want to make their newest product known. This is for the simple reason that, despite all the benefits of digital advertising, when you want your message to be seen you go with OOH advertising. Before we get into why you should be integrating OOH advertising into your marketing efforts, let’s take a closer look at what it actually is.
In its simplest form, OOH advertising is any advertising media found outside of the comfort of your own home. Basically, anything outside of your phone, PC, or TV. As a marketing method, out-of-home advertising is typically used to target audiences on the go for the simple reason that OOH ads are incredibly visible. More on this later.
Before the advent of digital advertising, OOH was all around us. So much so that we even became immune to it, which led advertisers to instead focus all their energy on establishing their digital presence. Now that we’ve become popup-blocking and TV ad-dodging experts, advertisers have circled back to OOH advertising, causing somewhat of a revival - and the main driver behind OOH’s resurgence is that it’s gone digital. What was once a time-consuming, labor-intensive process has now been revamped into one of the hottest advertising methods of our time. Still not convinced? Here are three reasons to seriously consider integrating OOH advertising into your marketing efforts.
Short of physically covering your eyes, OOH advertising media like billboards, signs, and screens are virtually un-blockable. What’s more, they can be placed in high traffic areas like MRT stations or busy streets where it's hard to miss these creative displays. While it may seem insignificant, the seemingly obvious ability to leverage location is something that definitely shouldn’t be overlooked.
While ad blockers are becoming increasingly common, the impact of a well-placed and well-executed billboard or sign isn’t something that can be easily ignored. Moreover, studies have shown that people are in a more active mindset when they’re on the move. This means that they’re more likely to engage with new messages and even respond better to calls to action. Think about it, how likely are you to check out a new store or restaurant when you’re at home in your pajamas as opposed to when you’re out and about?
Out-of-home advertising is without a doubt transforming the urban landscape as we know it. It enables brands to get creative and test their ideas in conjunction with emerging technologies. In a sense, it allows for near-limitless creativity to engage and interact with their audiences through mass-scale interactive activations.
With more companies realizing the value out-of-home advertising in Singapore, the time is ripe to unleash your next idea onto the public in one of the most effective and impactful ways possible. Contact us today to learn more about how our award-winning advertising services can help turn your vision into reality.
