History Channel – ALONE

A VR Experience of the wilds of Canada

United Projects were engaged to promote the television show, Alone; the History Channel’s latest survival reality programme. The idea was to take people into the Canadian wilderness and allow them to experience the roller-coaster of emotions confronting the wilds of Canada.

We were required to engage the audience and allow them to vicariously experience the gauntlet of emotions felt when experiencing heightened feelings of fear, depression, loneliness and utter despair when in a strange and sometimes frightening environment.

  • On-Ground Activation
  • App Development
  • 360
  • Animation

Creating a journey deep into a Canadian Forest

The initial stage f the journey started in a typically stunning Canadian campsite, lulling people into a false sense of security which altered day by day when faced with the reality of living in the wilderness.

In Canada’s case: Black and Grizzly bears, wolves, rattlesnakes and maybe a bad tempered moose, cougars or even West Nile carrying mosquitoes. Daily encounters with danger slowly intensifies until the payoff – the introduction to the show.

Stereo 360 Production

Using VR Technology to bring our vision to life.

To achieve the results we envisaged, we used the Oculus DK2, which was capable of taking viewers visually to another time or place and achieve what was required to show a solitary individual in Alone. Thus began Untitled Project’s first 360 VR journey. We opened with a realistic 3D Canadian forest showing menacing Black bears as well as carcasses lying on the forest floor. Delivered in Stereoscopic 3D, the project ran on a custom 360 VR video player app which Untitled Project had built.

Results

  • 1200 individuals visited the experience in 2 days
  • On Facebook, the promo video was watched 350k+ in 24 hours.
  • During the activation phase, channel subscriptions increased.
  • Tech blogs and major media outlets featured the project.
  • In 24 hours, there were over 10,000 shares.

One of the best Virtual Reality and Projection Mapping services i have seen in all over Singapore. Untitled Project has very dedicated team. I personally recommend this company for everyone. It also offering Video Production, 360 Content, Artificial Intelligence, Shopper Trends and Retail Design services.

Marry Paul, Director of Marketing and Communications at Conrad Maldives Rangali Island

Thanks again to the guys. I know it was a difficult brief and the timescale was a killer, but you really turned it round for us. The activation was a huge success and the content and experience you provided was the jewel in the crown. Thanks once again. You are the best experiential comany in Singapore….if not the world.

Nancy J. Wile, Customer

Awesome team, great visuals. I learned so much working with them. Can’t wait to be in Singapore again and hopefully do another event with Untitled Project. Top Guys!

Ronan Smith, Customer

Some people adopt technology early, but these guys are so ahead of the curve. They blew my mind. Projection Mapping + AI + AR = Untitled Project

Lynch Jackson, Customer
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