United Projects were engaged to promote the television show, Alone; the History Channel’s latest survival reality programme. The idea was to take people into the Canadian wilderness and allow them to experience the roller-coaster of emotions confronting the wilds of Canada.
We were required to engage the audience and allow them to vicariously experience the gauntlet of emotions felt when experiencing heightened feelings of fear, depression, loneliness and utter despair when in a strange and sometimes frightening environment.