22
Nov

Is Virtual Reality Dead?

Virtual Reality was the talk of the town as recently as five years ago. Tech giants like Samsung, Google, and Microsoft were all racing to release their own proprietary VR gear, and VR apps and games were being churned out like they were going out of style.

Nowadays, however, it seems like much of the buzz has died down and it seems like people have simply stopped talking about it – which begs the question, is VR dead? Has it been forgotten? Not quite. Until recently, the main focus of VR tech was entertainment and gaming, and, despite taking a step out of the limelight, VR has since shifted toward other applications like marketing and education. Put simply, VR and the VR industry aren’t dead – they’ve just shifted focus.

Marketers Have Embraced Virtual Reality

Today, virtual reality companies have begun focusing on new ways to use the tech. Brands like KFC and Walmart have already adopted VR employee training and more uses for the technology are constantly being found in fields like medicine and manufacturing. In terms of marketing, there’s no denying that modern consumers have become immune to more conventional marketing efforts and are slowly but surely seeking out immersive and interactive brand experiences. In turn, marketers are having to up their game to engage and impress audiences.

VR in marketing is far from dead – it’s booming. Some say it’s the “new” mobile, in the sense that it’s completely transforming the way brands of all shapes and sizes approach marketing.  With “immersion” being one of the hottest buzzwords for marketers right now, there’s nothing more immersive than a virtual reality experience.

Virtual reality has the power to transport users straight into the experience and makes them feel like they’re a part of it, offering brands an ideal medium to tell their stories and deliver messages to their consumers. It’s the perfect tool for brands who want to flex their innovation and prove to their audiences that they’re at the forefront of their respective fields. What’s more, custom VR experiences have become more accessible and, thanks to dedicated and professional VR companies like Untitled Project, there’s no need for brands to have an in-house virtual reality team or invest in budget-busting VR gear. Still not convinced? Here’s why your brand needs VR.

Why You Need Virtual Reality

Capture your audience’s attention. A custom branded VR experience is a surefire way to stand out from the competition and capture 100% of your audience’s attention.  

Target audiences on an emotional level. A big part of the virtual reality experience is the emotional impact it can have on a person. VR can make people think and feel things no other form of marketing can, thus forming a deeper connection between a brand and its consumers.

Flexible. VR can be tailored to suit a range of budgets and goals. From online 360-degree videos viewed through entry-level wearables like Google Cardboard, to immersive underwater experiences using state of the art gear, the technology really is something anyone and everyone can adopt.

Virtual Reality and Untitled Project

2018 was a landmark year for VR companies in Singapore and the world over. At Untitled Project, we experienced incredible results from our pop-up VR activations for Conrad Maldives and Scoot Airlines, which landed us several awards including Experiential Marketing Agency of the Year and established our reputation as heroes for our support of the local arts community. As VR marketing continues to evolve there’s never been a better time than now to jump on the bandwagon. Contact us today to find out what makes us Singapore’s best virtual reality company.