Graphics, videos, and 3D elements make an event spectacular. These elements combine and create a more immersive way to execute an event. That immersive way is called projection mapping. Thanks to its latest techniques, this technology has reimagined the way audiences interact with an event.
But before understanding how Projection Mapping creates memorable and dynamic experiences, let’s know what this technology is all about.
Demystifying projection mapping here and now
Traditional outdoor projection includes projecting images on any flat surface such as a building. However, projection mapping needs extensive pre-production processes. During these processes, buildings are scanned, content mapped out in pre-production, images then created to fit on the 3D model, and readied with militant accuracy to mapped to the real thing.
Whenever these images are projected on the object, they “wrap” over every inch of its physical features. And that’s when it appears that these images are not projected but painted on the structure. That’s how this technique creates immersive experiences.
Projection mapping makes ordinary objects such as sculptures, mannequins, skyscrapers, water fountains, stages, even people, into kinetic, glowing art. Leading Projection Mapping Companies are starting to make use of real time rendering to create dynamically generated visuals, made possible with the latest generation of Nvidia Raytracing cards, and the recent seismic leap in computational power available.
Advanced projection mapping techniques will mix in synchronized lighting effects, choreography, and character animation with music. Creating a link between the real world and the digital, art becomes magic and the brand story unfolds.
Overall, projection mapping can create a unique sense of wonder that’s got the ability to stop a crowd in its tracks.
Now that you know what projection mapping is, let’s see how it’s changing the way events are executed.
Taking content creativity beyond the conventional canvas of event execution
Today, digital displays and screens aren’t just at your fingertips, but they’re even getting integrated into your environment. The idea of “pixel is everywhere” changes the way you create and consume dynamic experiences showcased in events.
Projection mapping is creating a new breed of visual content that’s bolder and bigger than before. It’s this content that’s pushing content creators to imagine the unimaginable and go beyond traditional storytelling. Projection mapping creates enriched content that’s simply spell binding.
Projection-mapping often involves collaboration with artists to create visuals that let an event’s audiences experience something unique and inspiring. Layering totally new content over something people are familiar with can really evoke strong emotions.
Sports Projection Mapping
A number of sports arenas use on-court projection mapping to deliver halftime entertainment, increase fan engagement, and display player stats. In the coming time, events will have interactive projection-mapped experiences as standard, and this opens up a whole new media space for sponsorship.
Given that projection mapping is still evolving, a handful of companies have the experience and expertise to design, deploy, and deliver interactive projection-mapped shows. So when it comes to tailoring the best event experiences, you’ve got to collaborate with the right partner. You need someone that’ll shift your event from mundane meeting halls and boring ballrooms to somewhere more interactive and immersive.
That’s where Untitled Project comes in.
Experience projection mapping in all its glory with Untitled Project
Untitled Project stands among the top projection-mapping companies that incorporate immersive cinema-style narratives to deliver visually outstanding content. The content conveyed through projection mapping makes a huge impact on audiences. At Untitled Project, the teams of content creators and designers blend Projection Mapping with Augmented Reality and other new technologies. That’s how it opens new doors to deliver content that’s ready for the edge-free canvas of the future.