Augmented Reality

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  • 11
    Mar

    Enterprise AR

    2020 saw a sharp rise in digital collaboration tools following the global shift to remote work. The use of augmented reality (AR) technologies has allowed co-workers to sit at...

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  • Augmented reality
    04
    Mar

    Augmented‌ ‌Reality‌ ‌in‌ ‌2021‌

    Augmented‌ ‌may‌ ‌have‌ ‌started‌ ‌with‌ ‌the‌‌ ‌gaming‌ ‌industry‌ ‌(Microsoft‌ ‌Kinect,‌ ‌Pokemon‌ ‌Go…),‌ ‌but‌ ‌it‌ ‌has‌ ‌now‌ ‌won‌ ‌over‌ ‌virtually‌ ‌every‌ ‌industry,‌ ‌from‌ ‌automotive‌ ‌to‌ ‌health,‌ ‌education‌ ‌to‌ ‌retail.‌ ‌Recent‌...

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  • AR wayfinding
    08
    Feb

    The Power of AR in Retail

    Surprisingly enough, only 9% of the $3 trillion spent in commerce annually is spent online. Therefore, offline brand awareness and customer loyalty are more important than ever, something that...

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  • Social Commerce
    27
    Jan

    What is Social Commerce?

    Also known as social shopping, social commerce uses social media to sell products (like purchasing something advertised on Instagram without ever needing to leave the app). It represented a...

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  • 12
    Dec

    What is Extended Reality?

    Extended Reality (XR) extends the reality we live in. Used as an umbrella term to describe all the immersive technologies that link the physical and virtual worlds, XR changes...

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  • 10
    Dec

    How AR is Driving the Future of Customer Experience

    As modern consumer trends continue to evolve, consumers are showing increasing interest in doing and experiencing things rather than simply purchasing products. What this means for retailers is a...

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  • 02
    Nov

    What is Digital Transformation?

    The phrase “digital transformation” is something that’s thrown around a lot these days. Businesses across the globe in both private and public sectors seem to be constantly increasing digital...

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  • AR wayfinding
    29
    Oct

    Augmented Reality Wayfinding: The Future of Indoor Navigation

    With the earliest examples of modern-day signage tracing back to ancient Rome, we’re no strangers to using signs to help us navigate large buildings and areas. Nevertheless, the conventional...

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  • 23
    Jan

    Which is the number 1 Augmented Reality Company in Asia?

    Today is the age of technological growth—it’s an era of advancements. In such competitive times, your brand will have to leverage a new breed of technology for being head...

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  • 28
    Dec

    Which company is the best one for AR in Asia?

    Augmented reality, or AR, is one-of-its-kind mobile technology for mixing the physical and virtual worlds in real time. Initially, AR was often dismissed as a sci-fi concept—as a fantasy...

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